CEO Of Square Enix: We Plan To Integrate AI into Our Content Creation Process Proactively

In his New Year's message to the team, Takashi Kiryu, the newly appointed leader of Square Enix, proclaimed that artificial intelligence represents the future wave. He laid out the company's plans for 2024 to integrate AI extensively in their operations. Kiryu highlighted the significance of collaboration and efficiency as pivotal elements for the company's strategy in the upcoming year.

Kiryu shared his thoughts in the message:

"I am convinced that generative AI holds the power to not only revolutionize our output but also to transform the very methods we employ in our creation process, including coding."

He elaborated, "Our agenda includes an assertive approach toward embracing AI and leading-edge technologies in our content creation and distribution areas. In the immediate future, we aim to enhance the productivity of our development teams and bring a more refined approach to our marketing strategies. Looking ahead, our ambition is to harness these technologies to forge new styles of entertainment for our audience, as we view these technological advancements as conduits for new business prospects."